Service 06 · Marketing Automation
Follow-up that runs on systems, not on memory.
We design and build the automated sequences, scoring and routing that move each lead and customer to the next step at the right moment, with a person stepping in where judgement matters.
About this service
What Marketing Automation covers
Most lost revenue is not lost in the campaign. It is lost in the gap between an enquiry and the next action: a quote not chased, a lead not called back, a customer never invited to return.
We map the lifecycle of your leads and customers, then automate the steps that should happen every time. Your team spends its hours on the conversations that need judgement, while the system handles the rest reliably.
Signs you need it
Does any of this sound familiar?
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Symptom 01
Leads go cold
Time passes between enquiry and first contact, and interest fades while it does.
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Symptom 02
Repetitive manual work
Your team copies data, sends reminders and chases quotes by hand.
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Symptom 03
One message for everyone
Newsletters go to the whole list, whatever each person has bought or asked about.
Each of these is a symptom. The cause usually sits one stage earlier in the engine, and finding it is the purpose of a strategy call.
Find the cause on a strategy callWhat is included
The work, specified.
Every engagement is scoped to your constraint. These are the components we draw from.
- Lifecycle and lead-flow designEvery stage a lead and customer passes through, with the action each stage needs.
- Email and messaging sequencesNurture, quote follow-up, onboarding and win-back flows.
- Lead scoring and routingThe right lead reaches the right person at the right time.
- Behaviour-based triggersMessages sent in response to what people do, not on a fixed schedule.
- Workflow automationData entry, task creation and internal alerts handled automatically.
- Testing and optimisationRegular testing of timing, content and conditions.
How it runs
Four steps, in this order.
Each step has an output you can review before the next one starts.
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01
Map the lifecycle
Define each stage and the action that should follow it.
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02
Design the flows
Specify triggers, messages, conditions and handoffs to people.
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03
Build and test
Implement in your tools and test every path before launch.
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04
Optimise
Review performance monthly and improve the weakest step.
What we measure
- Lead response time
- Nurture-to-call conversion
- Hours of manual work saved
- Revenue from automated flows
By sector
How Marketing Automation works in your market.
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Travel
Enquiry follow-up, quote reminders and pre-trip sequences for hotels, travel agencies and tour operators.
Travel in detail -
E-commerce
Abandoned-cart, post-purchase, replenishment and win-back flows tied to real buying behaviour.
E-commerce in detail -
Professional services
Nurture sequences for long decision cycles that keep your firm present without adding work for partners.
Professional services in detail
The question we will answer on your call
What happens to a lead that enquires on a Friday evening?
Walk us through it on the call. The answer shows where revenue is leaking, and where the first automation belongs.
One conversation. A clear first move.
Which platforms do you work with?
We build in the CRM and email tools you already use wherever they are capable. If a change is needed, we recommend it through our Business Technology service.
Will automation make us sound robotic?
Not if it is designed well. Sequences are written in your voice, triggered by real behaviour, and hand over to a person when the conversation needs one.
What should we automate first?
The step that loses the most revenue and happens most often, which is usually first response and quote follow-up. We automate processes that already work; a broken process automated only fails faster.
Works well with